About VP Capital

Our mission for positive impact is deeply rooted in our history. Explore how our current strategy and sustainability efforts have grown from this legacy.


The strength of our company hinges on its team. They are the people propelling our mission to foster a more sustainable planet and society.


Find out how we unlock the transformative potential of charity, through a multifaceted donation strategy.

Our background

Our roots date back more than 150 years. Discover our journey from family business to family office.

Direct Ventures

We invest in ventures whose main purpose is to change the world for the better, not to become the next unicorn. That means we evaluate venture investments by considering their capacity to support one or more of our six transformative solutions, aimed at making a significant positive impact on three fundamental challenges confronting our planet and society.

As a family office, we are in a unique position to provide the vital funding that start-ups need in their (pre)seed stages. Although investing in ventures at this stage often involves higher risk, we recognize their pivotal role as innovators, driving solutions that contribute significantly to our planet and society.

for ventures

Before investing in ventures, we make sure that they align seamlessly with our sustainable vision and strategy. These key criteria guide our decision-making process.

Contribution to our 6 solutions

We strictly focus our investments on six types of solutions: biobased, regenerative, toxicity-free, circular, net zero and inclusive. We only consider ventures that enable or directly contribute to one or more of these solutions.

Strategic fit

We target investments that align with our sustainable strategy, with an emphasis on intentional value creation, impact potential and where our additionality is clear.


We want to actively support the growth of early-stage ventures; that is why we lean towards businesses that have a successful proof of concept or pilot revenue generation and are set to further develop their business model, commercialization and business upscaling. 

First investment in pre-seed, seed or series A phase

We are open to make initial investments in start-ups at the pre-seed, seed, or series A phases of development. We can make follow-on investments to support the different growth phases of the venture. For additional pre-seed funding criteria, see below.

Ticket size € 500K - € 2.5 million

Our capital commitment in a funding round may vary, spanning from € 500K to € 2.5 million, depending on the specific developmental stage of the business.

Target returns

We invest in business models that have the potential to achieve healthy financial returns to ensure business sustainability and scalability and that have great positive impact or the potential to reach that.

Significant minority stake

Rather than pursuing majority ownership, we respect the importance of shared ownership and aim for a minority stake of 10 – 30%.

Holding period

We are actively exploring opportunities with a longer-term perspective, typically averaging around 10-12 years for direct investments. We can be flexible, depending on the unique needs of our partners.


We focus on opportunities in Western Europe including the Nordics and UK.


We empower our partners by actively contributing to strategic decisions that drive sustainable growth and maximize the impact potential.

criteria for pre-seed


A potential game-changer

We prefer impactful start-ups challenging the status quo and offering a concrete solution to a problem, with the ability to thrive in the market (scalable).

A clear innovation

We are drawn to opportunities that demonstrate clear innovation and, whenever feasible, possess or are in the process of securing intellectual property protection.

Access to expertise and operations support

We value the opportunity to tap into the expertise of industry professionals and to contribute actively to the growth of the business.

Founding team

We lean towards companies that have a founding team of at least two fully committed people, preferably with a strong track record.

Ticket size € 100K

We aim to contribute € 100K for start-ups in the pre-seed stage, facilitating product development and the initiation of operational activities.

Focus on development

We want to help start-ups to build market readiness, which is why we prefer businesses that prioritize product development.

Let’s change the status quo together, for a better planet.

Let’s change the status quo together, for a better planet.