20 July 2026 – During the How Leading Family Offices Grow Future-Fit with Impact programme hosted by the Center for Sustainable Finance and Private Wealth (CSP) in London, Guus van Puijenbroek shared VP Capital’s experiences of becoming an impact-first family office.

In conjunction with the programme, CSP published an article featuring Guus' perspective on how VP Capital evolved from philanthropy and sustainable investing to an impact-first approach, and the crucial role family alignment played in that process.

The article explores the importance of engaging multiple generations, translating values into governance and decision-making, and navigating the trade-offs involved in embedding impact across a family office.